Brand strategy for women in motion

NRG helped Röhnisch set a clear brand strategy and launch a focused marketing campaign that maximized brand impact and set the company up for long-term success.

BRIEF

Following years of transformation, Röhnisch needed to sharpen its brand direction and align teams around a unified vision. The key challenge was how to position and differentiate the Active and Golf segments while creating one cohesive brand experience.

SOLUTION

NRG led the strategic process, from joint workshop to brand and communication strategy, brand book, and internal launch tools. We clarified segment roles, defined messaging, and brought the strategy to life by developing the first campaign, including concept, art direction, and copywriting.

RESULTS

The new platform made internal priorities clear and gave the brand a focused foundation to build on. With the tagline For Women In Motion and a consistent campaign expression, Röhnisch strengthened its marketing impact and brand recognition.

Photographer Fredrik Wannerstedt
Cinematographer Peppe Gunnarsson

CAMPAIGN OPTIMIZATION

To ensure a strong and effective launch campaign, we developed messaging and visuals based on key focus areas like lifestyle, product, brand, and sustainability. This gave Röhnisch a flexible asset library to tailor ads across different media channels.