Case
Client
MICROSOFT
Project
Copilot at Campus 2024
Type
Fair & Activation Concept
Everyone needs
a Copilot
NRG Agency helped Microsoft introduce Copilot to the Nordic market with an unforgettable training experience that boosted understanding, engagement, and top-tier results.
BRIEF
Introducing Microsoft’s new AI tool Copilot to the Nordic market and train retail staff on this new tool during two of Nordic’s largest retail fairs, ensuring they understand and remember Copilot.
SOLUTION
We needed a training concept that not only introduced the name but also made it unforgettable and easy to understand. So, we drew inspiration from the name itself and created an airplane inflight experience where all elements created were linked to a real flight; from boarding passes, to inflight menus, to serving trolley and getting greeted by pilots when entering the room set up as an airplane.
RESULTS
Not only did Microsoft get the highest training scores with a shared first place, but it also received attention from internal and external stakeholders, loving the training concept. Indeed the unforgettable experience asked for!
Microsoft recived the highest training scores of all brands attending.
We created design assets to get the full flight experience – including our own boarding passes.
The layout of the space needed to be optimized for training sessions, while feeling inspiring at the same time.
Custom products were created
– all to be ordered from the in-flight menu
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