Case
Client
GOOGLE
Project
Beach House at Flow Festival
Type
Pop-up activation
Brand exposure for music lovers
NRG Agency helped Google Pixel stand out at Flow Festival with a premium booth experience that encouraged social sharing, attracted hundreds of participants, and introduced audiences to the features of the Google Pixel 9 Pro.
BRIEF
Google Pixel set out to create a standout booth activation at Flow Festival in Finland to promote the Pixel 9. The goal was to build brand awareness, highlight product features, and encourage social sharing among a more mature festival audience.
SOLUTION
NRG Agency designed a stylish lounge and photo booth space that reflected the Pixel aesthetic, complemented by charging stations, interactive games tied to Pixel features, and a VIP balcony showcasing the Pixel 9 Super Zoom. Competitions, prizes, and family-friendly activations added excitement and ensured high engagement across the three-day festival.
RESULTS
The activation delivered highly successful competitions and prize giveaways that attracted a steady flow of visitors throughout the festival. Family-focused activities drew long lines on Family Sunday, while the unique photo booth and pool area generated strong buzz, further amplified by Flow Festival’s social media promotion tagging Google Pixel.
We built a two-storey booth right towards the main stage, visible from everywhere at the festival.
Photographer:
Teemu Heikkilä
The booth layout balanced brand impact with a space people wanted to hang out and experience Google Pixel.
The second floor focused on camera features, including a spot to try out Super Zoom to the main stage.
The cross-team project delivered a high-quality presence across the three-day festival.
The booth reached audiences beyond the festival as content was captured and shared across socials.
We illustrated temporary tattoos – a playful memory of the Beach house.
They were appreciated by visitors all weekend, especially during the family day.
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