Case
Client
GOOGLE
Project
Pixel 9 Pro Launch
Type
Marketing & PoS production
Product launch campaign in
Nordic & Benelux
NRG Agency helped Google launch the Pixel 9 Pro across Northern Europe by delivering a unified retail and digital experience that boosted product visibility and strengthened their connection with both consumers and sales teams.
BRIEF
Google teamed up with NRG for the third year in a row to launch the Pixel 9 Pro across Northern Europe. The goal? Create a unified brand experience that speaks to both consumers and in-store sales teams, elevating awareness and driving conversions.
SOLUTION
We developed a cohesive visual concept that brought the entire Pixel portfolio together across touchpoints. From PoS design and window decals to motion graphics and PDP content, every asset worked to amplify product impact in retail and online. Our approach was fast, flexible, and deeply collaborative, adapting on the fly and tailoring every detail to local needs.
RESULTS
The launch was so effective in the Nordics that Google scaled our solution to additional markets. A success built on scalable design, quick thinking, and a trusted partnership between Google, NRG, and retail partners.
The Google Pixel launch for the Nordic market was so successfull the solution was adapted to other markets.
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