Case
Client
ASICS
Project
Brand Ambassador Program
Type
Reqruitment and training
Better sneakers
for everyone
NRG Agency helped ASICS boost in-store sales and brand visibility across multiple Nordic locations by recruiting and managing a high-performing team of Brand Ambassadors.
BRIEF
ASICS sought a trusted long-term partner to strengthen brand visibility and drive in-store sales performance across key retail chains in Sweden and Finland. The goal was to build a consistent presence through skilled Brand Ambassadors who could represent the brand with expertise, passion, and genuine customer connection.
SOLUTION
Over five years, NRG Agency has built and managed a dedicated ASICS Brand Ambassador program across Stadium and Intersport stores in the Nordics. From recruitment and training to leadership and performance tracking, we’ve ensured a seamless, results-driven operation—earning ASICS’s continued trust and repeated renewals of the program.
RESULTS
The long-standing partnership has consistently delivered strong sales impact and authentic customer engagement across 35 stores.
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