Case
Client
ASICS
Project
Brand Ambassador Program
Type
Reqruitment and training
Better sneakers
for everyone
NRG Agency helped ASICS boost in-store sales and brand visibility across multiple Nordic locations by recruiting and managing a high-performing team of Brand Ambassadors.
BRIEF
ASICS sought a trusted long-term partner to strengthen brand visibility and drive in-store sales performance across key retail chains in Sweden and Finland. The goal was to build a consistent presence through skilled Brand Ambassadors who could represent the brand with expertise, passion, and genuine customer connection.
SOLUTION
Over five years, NRG Agency has built and managed a dedicated ASICS Brand Ambassador program across Stadium and Intersport stores in the Nordics. From recruitment and training to leadership and performance tracking, we’ve ensured a seamless, results-driven operation—earning ASICS’s continued trust and repeated renewals of the program.
RESULTS
The long-standing partnership has consistently delivered strong sales impact and authentic customer engagement across 35 stores. The success of the program has cemented NRG Agency as ASICS’s preferred partner for in-store activations and retail excellence in the Nordic region.
In 2023, the Asics Ambassador Program became the best in whole Europe.
“The ASICS Brand Ambassador program was highly appreciated by both stores and ambassadors. Stores praised their professionalism, customer focus, and strong product knowledge, while ambassadors described the project as fun, rewarding, and motivating. The initiative not only delivered sales impact but also valuable insights for future training, product assortment, and campaign support.”
“
— Niclas Evaldsson
Senior Key Account Manager Team Lead
ASICS Sverige AB
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