Case
Client
DYSON
Project
The ELLE gala at Grand Hotel
Type
Event design & activation
Glamorous event for hair care electronics
NRG Agency helped Dyson create a glamorous, interactive styling space at the ELLE Gala that boosted brand visibility and engagement by blending beauty-tech with fashion culture.
BRIEF
Dyson wanted to elevate its presence at Sweden’s most glamorous fashion event by creating a brand space that felt premium, social, and irresistibly shareable.
SOLUTION
We designed a styling lounge at the ELLE Gala in Grand Hotel, where guests could interact with Dyson’s hair tools in a luxurious, walk-in-closet-inspired setting. From custom furniture and illuminated mirrors to photo walls and a claw machine with exclusive perks, every element invited guests to stay, style, and share — blending functionality with fashion-forward flair.
RESULTS
The space became a natural hotspot for gala guests to mingle, glam up, and post about their experience — turning Dyson’s presence into a social media magnet while seamlessly connecting the brand to beauty, innovation, and style.
Custom made
product display table
Overview of area
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