Case
Client
TCL
Project
Dreamhack 2025
Type
Promoters
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NRG Agency helped TCL strengthen its DreamHack presence by recruiting, training, and activating a dedicated promoter team that engaged visitors and drove sales on-site.
BRIEF
TCLneeded a reliable partner to staff and activate their brand during DreamHack, ensuring the right promoters were in place to engage the audience, represent the brand credibly, and support sales on-site.
SOLUTION
NRG Agency managed recruitment, onboarding, and activation planning for TCL’s presence at DreamHack.
We selected engaged, brand-fit consultants and worked closely with TCL to prepare the team with product knowledge, clear roles, and a shared activation mindset ahead of the event.
RESULTS
The promoter team acted as confident brand ambassadors in TCL’s booth, creating dialogue with visitors, demonstrating products, and actively contributing to on-site sales.
The activation strengthened TCL’s brand presence and ensured meaningful interactions with the core gaming audience throughout the event.
People-first activation that turned staffing into a sales and brand building tool.
”DreamHack Stockholm was an incredible experience, representing TCL with a fantastic team. Thanks to the support from NRG and TCL, it was a high-energy weekend full of great conversations, engaging activations, and unforgettable moments. Can’t wait to do it again!”
— Christoffer Olofsson, Promoter TCL
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