Case
Client
ALLERGAN
Project
AA Siganture SKIN360
Type
Event design & coordination
Unlocking a SKIN360 premium experience
NRG Agency helped Allergan Aesthetics promote
AA Signature™ SKIN360 in the Nordics through an immersive event experience that transformed a complex scientific framework into an engaging, premium, and easy-to-adopt customer journey.
BRIEF
Allergan Aesthetics partnered with NRG Agency to launch AA Signature™ SKIN360 in the Nordics through a premium full-day event experience for 125 healthcare professionals at At Six in Stockholm. The goal was to introduce a science-led framework for personalised, multimodal aesthetics while strengthening AA’s position as a trusted long-term partner.
SOLUTION
NRG Agency created the immersive concept “Unlocking Personalised Beauty,” translating the SKIN360 framework into a seamless customer journey combining education, live demonstrations, breakout sessions, branded environments, and interactive installations. Every touchpoint was designed to make the methodology tangible, engaging, and easy to adopt for healthcare professionals.
RESULTS
The event successfully positioned AA Signature™ SKIN360 as a modern and trusted approach to personalised aesthetics, driving engagement, education, and strong brand presence among Nordic healthcare professionals.
Through a keyhole, visitors could exchange a key for a goodie bag.
To fit with the concept and create a memorable interior, we built a custom, illuminated keyhole entrance .
A custom Product Bar was created for demonstrations. It was built in sections to easily be adapted and re-used for future events.
Doors, wall artwork and pillars was covered with branded foils to create impact.
To help guests find their way, we created a wayfinding system with floor sign foils.
A clear red thread through every detail, leaving a lasting impression on every guest.
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